About Georg Roth
This Brand Was Never Just About Shirts…
Every brand has a beginning.
Ours started with a suitcase, a few fabric swatches, and a belief that clothing should do more than just fit. It should feel like you.
A Journey Across Continents — and Into the Heart of Fashion
I was seventeen when I first stepped into the world of fashion. Born in Germany, I began designing neckwear — ties, bowties, small details that made a man feel put together. I didn’t know then how far it would take me. But I knew I loved the fabric — the texture, the colour, the possibilities.
Over time, I travelled across Europe, learning everything I could about textiles and how they move on the body.
I didn’t go to business school. My education was the street markets of Milan, the showrooms in Paris, and the tailors in small towns. I studied the way
people wore clothes, not just how they looked in them.
And then, one day, I landed in California.
The moment I felt the sun, the energy, the freedom — I knew I had found home.
Why I Built This Brand
In America, I saw a huge gap in menswear. Shirts were stiff, safe, and lacked personality. Men were dressing like they had to, not because they wanted to.
So I decided to take a risk.
I designed my first collection of shirts the way I wanted to wear them — with color, emotion, movement, and intention. I rolled the sleeves a certain way. I played with contrast. I added unexpected details that made each piece feel special. I broke the rules.
At first, people were skeptical. But slowly, they began to try them on. And when they did, they didn’t want to take them off.
From Celebrities to Regular Guys
Over the years, our shirts found their way onto TV shows, rock stars, athletes, CEOs. But the truth is — what means the most to me is seeing a regular guy light up when he finds a shirt that finally feels like him.
That moment — the smile, the confidence, the way he stands a little taller — that’s what I live for.
And Then Came the Women
The next chapter felt obvious: women started asking, “Where’s ours?”
But designing for women wasn’t just about creating a smaller men’s shirt. It meant truly understanding the female form — how it moves, how it feels. We spent two full years perfecting the fit of our women’s blouses. I wanted every woman, no matter her shape or size, to feel seen, flattered, and powerful in her shirt.
Trusted by Thousands
Our customers have spoken, and they’re loving every moment of their shopping experience with us! With so many glowing 5-star reviews, it’s clear we’re more than just a fashion destination—we’re a brand you can trust.